Diamond W Western Wear
President, Downtown Chico Business Assn.
I love living in Chico and feel fortunate to have raised my three sons here in our beautiful community. I believe our Downtown is the heart and soul of Chico. My connection to Downtown Chico is both personal and financial. My store, Diamond W Western Wear, started in Downtown Chico 41 years ago and Pat’s Shoe Repair, located inside Diamond W, has been in Downtown Chico since 1949! My first real estate investment was in Downtown Chico in 1972, and I continue to take on projects that enhance the energy of Downtown; such as 325 Broadway, home of Work Truck Solutions, expansion of Crush restaurant, and a new coffee shop under construction on the corner of 2nd and Main, and future projects on the drawing board like Main Street Lofts.
I invest time and money in our Downtown and firsthand see the continued progress and success. I have proudly served on the DCBA Board for 17 years and as president for the past three years. In addition to running my retail store and doing various real estate projects, I have an event production company, Diamond Productions, and teach at CSUC in the College of Business, Department of Management.